Niggli 360 Signature ToursNiggli360° Signature Tours
Fitness & sport – 360°-Tour von Signatour
Fitness & sport

Experience your gym – before the first step is taken

82% research online. Lower the entry barrier for first-time visitors.

No obligation · Reply within 24 hours · The tour is yours, no subscription

The challenge

Sound familiar?

“You have to experience it”

Quality cannot be judged without a visit. High entry barrier for first-time visitors.

20% annual churn

The industry struggles with high churn. Members who know what to expect stay longer.

Discount chains dominate

McFit, FitX dominate search with big marketing budgets. Differentiate online as a quality gym.

What a Signature Tour delivers

Numbers, not promises

130%
higher visit probability with a Google listing with tour
more Google Maps views vs listings without a tour
EUR 960
average lifetime value per member (24 months × €40)

Sources: Google/Ipsos “Impact of Search Listings”: twice as much interest with a virtual tour (CloudPano) · TeliportMe: virtual tour software market analysis 2024

Scope

What we capture

Training floor
Free weights area
Cardio area
Class room(s)
Wellness & sauna (if available)
Changing rooms & showers

Quality over price

Discount chains win on price – win on quality. But only if it is visible online.

High-quality equipment vs mass processing
Personal atmosphere vs anonymous operation
Clean, modern changing rooms
Class rooms, wellness areas and extras justify the premium price
The “I want to train here” feeling before the trial workout
The difference

Gym with vs without Signature Tour

Criterion
Photos only
With Signatour
Entry barrier
First-time visitor unsure, does not come
Gym experienced in advance → trial workout
Differentiation
Lost against the discounters
Quality made visible
Member retention
Wrong expectations, quick cancellation
Those who know what to expect stay longer
Google Maps
Standard listing
Tour in the profile – more views
Social media
No shareable content
Shareable link for Instagram & co.
Image quality
Snapshots
Professional shots, clean floor (nadir)
Does it pay off?

3 new members pay for your tour

Value per member (24 mo. × CHF 40)around CHF 960
Investment (fitness package)from CHF 2'890.– one-time
Break-even3 new members
Works for 3 years – with no recurring advertising costs and no scatter loss.
Our suggestion for you

The right package

Recommended

Fitness package

from CHF 2'890.–
one-time · the tour is yours, no subscription
  • Signature Tour of the entire gym
  • Lead capture form (“request a trial workout”)
  • Google Business integration & website embedding
  • Optimised for mobile, desktop, TV and VR headsets
  • Incl. 12 months of Signature Care (care service)
  • Delivery in 5–7 working days
Request a free consultationCompare all packages & prices
FAQ

Frequently asked questions

Are members shown during the shoot?

No, we shoot outside peak hours or before opening. The gym is shown empty and tidy – it always looks best that way.

Our gym is not particularly large. Is it still worth it?

Yes. Compact, well-equipped gyms look impressive in 360°. The spatial effect comes fully into its own.

Can we use the tour for social media?

Yes, a shareable link for Instagram, Facebook, newsletters and review portals. No app download needed.

Ready for the next step?

Let’s turn your visitors into customers.

One no-obligation conversation is enough to work out how a Signature Tour can generate more qualified enquiries for your business.

Free consultation

No obligation · Reply within 24 hours · Personally from the owner